Kindle Unlimited KENP rate for April 2021 sees small rise as KDP fund annual increase slows down
The Kindle Unlimited KDP Select Global Fund for April 2021 rose by $100,000 to $35.5 million while the KENP rate for April 2021 went up slightly to $0.0045 from $0.0044 in March 2021.
A year-on-year comparison for the month shows the April 2021 KDP fund total of $35.5 million is an increase of 17% over the April 2020 KDP fund of $30.3 million. The annualised rise for April indicates that the rate of increase seen since the start of the Covid pandemic might be starting to slow down, compared with March's annualised rise of 22% and February's 23% increase. Looking back two years shows the April 2021 fund total represents a 47% increase from $24.1 million in April 2019.
The KENP rate for the UK in April 2021 also saw a small rise to £0.0031 from to £0.0030 in March 2021.
My calculations indicate there could have been around 7.88 billion KENPs read during April 2021, down from 8.04 billion KENPs in March 2021.
The figures I use for total KENPs read are entirely unofficial and use a calculation of dividing the total KDP Select Global Fund ($35.5 million) by the US KENP rate ($0.0045). These estimates are based entirely on the amount paid out under the KDP Select Global fund and are only an indication of possible trends.
The US KENP payout figures for 2018, 2019, 2020, and 2021 are:
2018
January: $0.0044 February: $0.0046 March: $0.0045 April: $0.0045 May: $0.0045 June: $0.0046 July: $0.0045 August: $0.0045 September: $0.0048 October: $0.0048 November: $0.0052 December: $0.0048
2019
January: $0.0044 February: $0.0047 March: $0.0045 April: $0.0046 May: $0.0046 June: $0.0046 July: $0.0044 August: $0.0044 September: $0.0046 October: $0.0046 November: $0.0049 December: $0.0046
2020
January: $0.0044 February: $0.0045 March: $0.0046 April: $0.0042 May: $0.0042 June: $0.0045 July: $0.0043 August: $0.0043 September: $0.0045 October: $0.0045 November: $0.0046 December: $0.0045
2021
January: $0.0042 February: $0.0045 March: $0.0044 April: $0.0045
The monthly KDP Select Global Fund totals for 2018, 2019 and 2020 are:
2018
January: $20.9 million February: $20 million March: $21 million April: $21.2 million May: $22.5 million June: $22.6 million July: $23.1 million August: $23.3 million September: $23.4 million October: $23.5 million November: $23.6 million December: $23.7 million
Total for 2018: $267.8 million
Annual increase from 2017-2018: 20.35%
2019
January: $24.7 million February: $23.5 million March: $24 million April: $24.1 million May: $24.6 million June: $24.9 million July: $25.6 million August: $25.8 million September: $25.9 million October: $26 million November: $26.1 million December: $26.2 million
Total for 2019: $301.4 million
Annual increase from 2018-2019: 12.5%
2020
January: $28.2 million February: $27.2 million March: $29 million April: $30.3 million May: $32.2 million June: $32.3 million July: $32.4 million August: $32.6 million September: $32.7 million October: $32.9 million November: $33.2 million December: $34 million
Total for 2020: $377 million
Annual increase from 2019 to 2020: 25%
2021
January: $36 million February: $33.5 million March: $35.4 million April: $35.5 million
The annual total figures for Kindle Unlimited since it started are:
2014: $31.735 million (Jul-Dec)
2015: $131.6 million
2016: $186 million
2017: $222.6 million
2018: $267.8 million
2019: $301.4 million
2020: $377 million
2021: $140.4 million so far
Grand total overall of $1,632,535,000 ($1.632 billion)
https://rogerpacker.com/amazon-launching-wattpad-rival-with-kindle-vella-serial-stories-offering-authors-50-royalties/
https://rogerpacker.com/brand-aid-kdp-sponsored-brands-advertising-extended-to-cover-europe/
https://rogerpacker.com/mobi-ditched-amazon-switches-kindle-publishing-formatting-to-epub/
https://rogerpacker.com/amazon-moves-fast-to-widen-reach-of-estimated-kenp-royalties-metric/